Archive for May 4th, 2007

After Anna Nicole, new ad strategy for TrimSpa (Boston Herald)

NEWARK, N.J. - TrimSpa, the weight-loss supplement company whose sales surged when Anna Nicole Smith became its public face, will now focus on “everyday customers” instead of celebrities. Smith, who died…

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TrimSpa after Anna: More ‘real people’ (Daily Record)

TrimSpa, the Whippany-based weight loss supplement company whose sales surged when Anna Nicole Smith became its public face, will now focus on “everyday customers” instead of celebrities.

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After Anna Nicole, new ad strategy for TrimSpa features ‘regular’ people (The Arizona Republic)

The company’s 30-second television commercials that begin airing next week will allow viewers to download a longer spot, similar to an infomercial.

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After Anna Nicole, new ad strategy for TrimSpa features regular people (The Arizona Republic)

The company’s 30-second television commercials that begin airing next week will allow viewers to download a longer spot, similar to an infomercial.

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TrimSpa’s Ads Change After Anna Nicole (AP via Yahoo! Finance)

TrimSpa, the weight loss supplement company whose sales surged when Anna Nicole Smith became its public face, will now focus on “everyday customers” instead of celebrities.

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TrimSpa: No more Anna Nicoles (Asbury Park Press)

TrimSpa, the weight loss supplement company whose sales surged when Anna Nicole Smith became its public face, will now focus on “everyday customers” instead of celebrities. Smith, who died on Feb. 8 in a Florida hotel, became a TrimSpa customer in early 2003, and by December had signed a contract to promote the product, said Alex Goen, chief executive officer of Goen Technologies Corp., of which …

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